From the Blog
It should be easy. It should be prevalent. Clear in meaning. Clear in task. Clear to the...
Simple is not easy. Making an interface simple is far from easy. Making an application easy is the...
What is relevant to the user? Not what is relevant to the executives, the developers, the project...
"Good User Experience, Usability, Interface Design are no accident."
Madison Sapphire is the culmination of years of experience helping companies reach higher. Coming from a marketing and branding background, we make sure your branding signals are clear, concise and consistent.
As we analyze your business, we locate friction points, profit centers and system flows. We have cut loss and increased profits as much as 271% in some cases.
When it comes to your product, we make SIMPLE easy. Applying usability best practices and many years of User Experience expertise, we help your product be all it can be. Making the interface transparent to the user is what we do.
read moreJust when you thought you finally “get” the internet, it becomes more complex.
Rich Internet Applications are here and here to stay. a RIA is a web page that has complexity built-in behind the scenes. Some track all of your behaviors, others alow you to ‘Drag-n-Drop” items within the page, and others allow you to edit content such as numbers like a spreadsheet without refreshing the entire page.
The line between web pages and desktop applications blurs.
Madison Sapphire specializes in Rich Internet Applications, CMS interfaces and transactional models.
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